Creatively-driven maniacs with fresh perspectives on people, culture, design and strategy

At Light, we transform brands into beacons in a crowded market. Our data-driven strategies and creative storytelling approach help businesses shine brighter.

Our DNA

Fresh Perspective

Our approach to creative work is different; we don't follow trends or hop on conversations just because they're mainstream. We take a unique and groundbreaking point of view to every task, seeing things in a different Light (yeah!) and understanding all the different frames in the picture.

Human Driven for Human Impact

Our work is targeted at making a difference, touching lives and impacting people with the right message and action.

Strategy-Oriented

We make it our mission to understand brands (we may well be private investigators), using intense and thorough creative strategy to outline clear and concrete brand direction and objectives.

Sense of Humour

Advertising is the most fun you can have with your clothes on (according to Jerry Della Femina) and oh do we love to have some fun! We make it a goal to have our work relatable, laidback, chill and light-hearted, all without losing its purpose or mixing its message. Basically, we want to have fun doing it, and we want you to have fun seeing it.

GODOH: The Greater Brand

Crafting purpose and identity for American-based fashion brand

Golden Penny Chocoh: All In

What do Olympic athletes and chocolate spread lovers have in common?

Globalpros.io

Branding and Web Design for a Global Talent Network.

YumBowl Instant Cereal: A New World of Wonder.

Introducing a breakfast cereal with a magical spark.

MediaReach OMD: REDROOM

Capturing the spirit of an industry-first vodcast through brand design.

Golden Penny Spread: Easy to Spread

Kicking breakfast off the dreary worry list of Nigerian moms. .

Golden Penny Oil

A first-of-its-kind commercial for a Nigerian cooking oil brand